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In the U.S., internet usage for mobile websites has increased by 73% in the last year. As it gains a bigger market share and with Google raising the stakes by recommending mobile ready websites, responsive design is moving to the forefront for design standards. Do all businesses need a responsive website? We would say not all. The businesses that would benefit from a responsive website would be restaurants, retail stores and the like. The ones that more then likely wouldn’t, would be contractors, roofers and other large ticket items that would more then likely be researched from the home computer. This is changing as more and more people are using mobile friendly devices. Will there be exceptions to the above, absolutely.
Google itself says…. This update:
- “Affects only search rankings on mobile devices”
- “Affects search results in all languages globally”
- “Applies to individual pages, not entire websites”
“While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query”.
For businesses owners, they should research how their business is found and on what devices. They should weight the website cost to their customers mobile usage. The cost for converting the website that you have now, depending how it was built, could be cost prohibitive.
If you feel that you are one of the businesses that need a responsive website, we would suggest a rebuild of your site. A responsive website does quite well and in most cases can be more adaptable in the future. The big push for mobile devices is from Google as it states on their website…
“Starting April 21, (2015) we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What does this mean? It means that while using a mobile device and searching on Google, a website that is not mobile-friendly will get a poorer standing in the search results, but “even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query”.
It does not say that a home computer’s search results will be affected. So it seems that for the majority of businesses, responsive design seems to be the best strategy for mobile-friendliness. The business owner should contact their website company and discuss their options and how it might benefit their business.
Is your website mobile friendy…
Test your website here
The choice and decision is yours!
We design websites for the small to medium size business.
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